Who are derby fans? Look at these quotes from the 2011 WFTDA (Women’s Flat Track Derby Association) survey result.

“Businesses would be smart to get the attention of roller derby fans by sponsoring a league. Seventy-nine percent of all fans know the businesses that support their local roller derby league, and nearly 95% hold a favorable opinion of these businesses. Over 72% have patronized businesses that sponsor their local league….Hardcore derby fans make even more of an effort to support sponsoring businesses – 84% know who the sponsors are and almost 80% have patronized those businesses.”

“Roller derby fans have spending power. Nearly a third (31%) of fans have a household income of at least $75,000 per year. 97% of all fans agree that roller derby bouts provide good entertainment value for their money.” “The 2011 survey was the first to question fans and skater about their professions. The most popular field among fans is education (9%), followed by health care, retail sales, and computer systems and projects (5% each). Students comprise 7% of the fan base, and only 1% reported as unemployed. Thirty-three percent are salaried professionals, 14% are employd at a managerial level, and 6% own their own business”.

Fan Demographics

Female                        66%

Male                             34%

Avg. Income           $75,000/yr

Married                      38%

Single                         34%

Partner                       18%

25-34                          42%

35-54                          41%

>55                              6%

Straight                       80%

GLBT or Other           20%

Live w/child <18        27%

Some college            86%

Degree                        63%

Grad Degree              20%

 

2012 Sponsorship Packages